Posted: May 13, 2014, 4:15 p.m. EDT
What does it take to captivate the Internet audience? In this case, a hamster and some very small burritos.
Hello Denizen is behind the video, which received more than half a million hits in its first day on YouTube. The video, which runs just under a minute and a half, delivers what it promises in the title. "Tiny Hamsters Eating Tiny Burritos - Episode 1" begins with a chef preparing the hamster's meal -- complete with dinner table, chair, and lights. Although it looks like he's using people food, Hello Denizen viewers can be assured that the burritos were made out of contents that are safe for hamsters.
After the food is prepared, the hamster is brought in. Like a patron dining at his favorite restaurant, the hamster goes directly to his table. His meal is brought to him. Clutching the burrito in his hands, he devours it. He eats another one, and another one, all the while unwittingly drawing in a large Internet viewership.
One viewer commented, "This made me laugh so hard for some reason. I don't know why I just couldn't stop," while another wrote, "This is the best thing I have ever seen." The video even got a share on Twitter and Facebook from Ellen DeGeneres.
"We like to make comedy videos that are as visual as possible," a representative from Hello Denizen said, according to Yahoo. "We'd had an idea about making something with miniature food, because that sounded weird and cute. We then realized that feeding that food to a hamster would make it that much better, and adding the extra layer of a chef who cared about this more than anything on earth would make our viewers care as well, and play our game with us."
With half a million views in less than 24 hours, it seems to have worked. Staff at Hello Denizen were confident that viewers would respond well to the video, but they are also overwhelmed and amazed at just how much positive response they have received.
"Honestly it makes us so happy that people are delighted by it," the representative told Yahoo.
© HelloDenizen via YouTube
The contents of the burrito used in the video were hamster-safe.
With the success of Episode 1, the staff at Hello Denizen have asked for ideas for Episode 2. The majority has been for another "Hamster Eating Something" video, including ice cream, hamburgers and pizza.
Leopararouen posted the following comment on the YouTube page for the video, "Looks like so far the resounding favorite is tiny pizza...I want to see the video of you making the tiny pizza....I think watching you do the prep and agonizing over the presentation was almost cuter than the little rascal actually eating."
Other commenters preferred non-food-based videos. CutiePie4325 suggested "Tiny hamsters doing tiny yoga."
Hello Denizen staff have more ideas in mind, and plan on regularly posting content. They hope their ideas connect as well as "Tiny Hamsters Eating Tiny Burritos" did, and are looking forward to things to come.
Hello Denizen is a branch of the Denizen Company, a social media marketing company based in Los Angeles, California. A Hello Denizen representative told Small Animal Channel that Hello Denizen was launched "as a creative outlet to experiment with ideas in a way that we can control and have fun with, with the hopes that we could win some attention to our agency side by demonstrating the type of work we can do."
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